What is Pirta?

Around the world, cities are struggling to combat both a heat crisis and rising energy costs, but what if the answer was as simple as paint? For the past two years, our engineers have been perfecting a paint that passively cools a structure so that it is less reliant on energy dependent cooling systems. Pirta paint reflects solar heat away from a surface and allows that surface to lose more heat than it absorbs from the sun, and it does so more effectively than any other product on the market.