A revolutionary paint formulation that cools the planet. Welcome to Pirta. The future of paint.
64 °C / 115.3 °F
MAXIMUM DECREASE IN SURFACE TEMPERATURE AS COMPARED TO BLACK SURFACE117.66
SOLAR REFLECTIVE INDEX (SRI) AS CALCULATED BY ASTM E1980What is Pirta?
Around the world, cities are struggling to combat both a heat crisis and rising energy costs, but what if the answer was as simple as paint? For the past two years, our engineers have been perfecting a paint that passively cools a structure so that it is less reliant on energy dependent cooling systems. Pirta paint reflects solar heat away from a surface and allows that surface to lose more heat than it absorbs from the sun, and it does so more effectively than any other product on the market.
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“We’re on a mission to cool our warming planet through scientific innovation.”
— Rob Atkin, Pirta Founder