Press Release
Pirta Joins Morgan Stanley Inclusive & Sustainable Ventures 2025 Global Cohort
London, — September 30, 2025 — Pirta, a climate-tech company pioneering passive cooling solutions, has been selected to join the 2025 global cohort of Morgan Stanley Inclusive & Sustainable Ventures (MSISV).
Pirta’s breakthrough passive cooling paint reflects sunlight and emits heat efficiently, achieving sub-ambient surface temperatures even in hot environments. This innovative technology reduces the need for conventional air conditioning systems—one of the largest contributors to both operating costs and carbon footprints in physical infrastructure. By lowering energy demand for cooling, Pirta enables businesses to achieve substantial cost savings while advancing their sustainability goals.
Morgan Stanley Inclusive & Sustainable Ventures (MSISV) supports tech and tech-enabled innovators with access to capital, resources, and connections to scale their startups and nonprofits. Its mission is to foster a more inclusive and sustainable investment landscape.
Pirta joins a global group of 33 innovators from the Americas and EMEA selected for the 2025 cohort. Cohort members receive:
$250,000 equity investment from Morgan Stanley.
Access to a community of founders driving inclusive and sustainable innovation.
A range of business-growth resources, mentorship, and networking opportunities.
The chance to present to potential investors, business partners, and customers at a global showcase and Demo Day.
“Pirta is ready to bring the power of passive cooling to a world-wide audience. We are excited for the opportunity to join the 2025 Morgan Stanley Inclusive & Sustainable Ventures cohort and make new connections with businesses affected by high heat environments,” said Rob Atkin, founder and director of R&D at Pirta.
Participation in the MSISV accelerator will enable Pirta to expand the reach of its passive cooling technology, scaling its impact across industries such as logistics, data centers, and energy infrastructure—all sectors where cooling demands are both financially and environmentally costly.
Read the full press release on MorganStanley.com.
About Pirta
Pirta is a passive cooling technology firm dedicated to using science and design to improve the world by degrees.
For more information, please visit Pirta.com.
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