Pirta's alignment to the United Nations Sustainable Development Goals (SDG) Goals
The Sustainable Development Goals (SDGs) represent a set of 17 objectives outlined by the United Nations to tackle pressing global challenges and guide efforts towards a more sustainable and equitable future. These goals cover a diverse array of issues ranging from poverty eradication to climate action while acknowledging the interconnectedness of global challenges and emphasising the importance of integrated solutions that address multiple dimensions of development. The SDGs provide a roadmap for action and foster a collective commitment to promoting economic prosperity, social inclusion, and environmental sustainability. They serve as a universal framework for governments, businesses, civil society, and individuals to collaborate and address the world's most urgent issues while striving to build a better future for all.
One of the most critical challenges addressed by the SDGs is climate change and its widespread impacts on our planet and its inhabitants. According to scientists from the U.S. National Oceanic and Atmospheric Administration (NOAA), 2024 has a one-in-three chance of surpassing 2023 as the hottest year on record since tracking began in 1850. This alarming trend, coupled with continued robust growth in global oil demand despite COP28 agreements to transition away from fossil fuels, underscores the urgent need for innovative solutions to mitigate the effects of climate change and advance sustainability.
The escalating demand for cooling systems in our built environment is both a consequence and a driver of climate change. Rising temperatures amplify the need for cooling, leading to increased energy consumption and greenhouse gas emissions. In equatorial and developing countries like India, where every 1°C rise in daily temperatures above 26°C results in a 2-4% surge in electricity demand, the imperative for effective cooling solutions becomes particularly pronounced.
Pirta's cooling paint offers a tangible solution to this pressing issue by reducing energy consumption associated with cooling by an impressive 10 to 15%, depending on the application. By repelling solar radiation and maintaining cool surfaces when applied to building exteriors and urban areas, it contributes to the creation of more sustainable and resilient urban environments. Cities worldwide are appointing Chief Heat Officers to develop long-term strategies aimed at safeguarding vulnerable communities from the adverse impacts of rising temperatures. Pirta's paint can empower organisations, local governments, and communities to combat the effects of climate change in a cost-effective and accessible manner, mitigating urban heat islands, enhancing indoor temperature comfort, and promoting overall well-being in areas where traditional cooling systems are inefficient or unavailable.
Pirta's mission to combat global warming through scientific innovation aligns closely with several key SDGs. For example, by improving indoor temperature comfort and mitigating the negative health effects of extreme heat, Pirta contributes to SDG 3 "Good Health and Well-being". Its commitment to scientific research and innovation in passive radiative daytime cooling advances SDG 9 "Industry, Innovation, and Infrastructure". Furthermore, Pirta's contribution to creating more resilient and energy-efficient urban environments aligns with SDG 11 "Sustainable Cities and Communities", while its focus on developing environmentally-friendly and non-toxic products supports SDG 12 "Responsible Consumption and Production". At Pirta we use the transformative power of scientific innovation to address the heat crisis by deploying scalable passive cooling solutions and building a world that is more equitable, sustainable, and resilient.
