Passive cooling technologies that cool our planet through scientific innovation.
Virtually anything you can paint, you can cool with Pirta®.
Off-grid Farming
Construction Offices
Cryogenic Storage
Commercial Roofs
Electrical Transformers
Shipping Containers
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Amazon and Pirta have partnered to accelerate the development of sustainability solutions throughout Amazon, thereby fostering a collaborative ecosystem where cutting-edge ideas can thrive, ultimately contributing to a more sustainable future.
"We are excited to put a Pirta product into play on a large scale and are looking to add more factories and warehouses in the future. These are the places where Pirta paint can make a significant difference for people and the planet.”
Rob Atkin, CEO of Pirta
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Pirta Joins Morgan Stanley Inclusive & Sustainable Ventures 2025 Global Cohort
“Pirta is ready to bring the power of passive cooling to a world-wide audience. We are excited for the opportunity to join the 2025 Morgan Stanley Inclusive & Sustainable Ventures cohort and make new connections with businesses affected by high heat environments,”
Rob Atkin, founder and director of R&D at Pirta.
New Pilot Project with Miami-Dade County Parks, Recreation and Open Spaces Shows the Cooling Power of Pirta Paint.
“Temperatures affect a lot of our construction work here, whether it be through energy consumption or issues with regards to the quality of construction years down the road… Pirta helped us achieve a 69℉ decrease in roof surface temperature and significantly cooled the room.” said Jason Brown, Construction Manager for Miami-Dade County Parks, Recreation and Open Spaces.
Coolest commercially available paint in the world
The Solar Reflectance Index (SRI) is a measure of a material's ability to reflect solar heat and emit absorbed heat. It integrates both solar reflectance and thermal emissivity into a single number, making it an essential tool for evaluating the cooling performance of building materials, particularly in urban environments.
Pirta offers the highest commercially available solar reflectant paint in the world.
| Material | Solar Reflective Index (SRI) |
|---|---|
| Pirta | 117.66 |
| Standard White Paint | 100 |
| White coating on metal roof | 82 |
| Light gravel on built up roof | 37 |
| Grey Asphalt Shingle | 22 |
| Solid Black Paint | 0 |
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“We’re on a mission to cool our warming planet through scientific innovation.”
— Rob Atkin, Pirta Founder