Pirta® Exterior White Cooling Paint

High-performance Solar Cooling Paint.

Cool Your Buildings without Relying on Energy.

Virtually anything you can paint. You can cool with Pirta®.

Off-grid Farming

Construction Offices

Animal Shelters

Commercial Roofs

Patios

Shipping Container Storage

Decrease the temperature 3°F cooler than being in shade… In full sun… No electricity required.

MAXIMUM DECREASE IN SURFACE TEMPERATURE AS COMPARED TO:

64 °C / 115.3 °F

BLACK SURFACE

10 °C / 17 °F

WHITE SURFACE

117.66

SOLAR REFLECTIVE INDEX (SRI) AS MEASURED BY ASTM E 1980

+

Amazon and Pirta have partnered to accelerate the development of sustainability solutions throughout Amazon, thereby fostering a collaborative ecosystem where cutting-edge ideas can thrive, ultimately contributing to a more sustainable future.

"We are excited to put a Pirta product into play on a large scale and are looking to add more factories and warehouses in the future. These are the places where Pirta paint can make a significant difference for people and the planet.”

Rob Atkin, CEO of Pirta

Highest Commercially Available Solar Reflectant Paint in the World

The Solar Reflectance Index (SRI) is a measure of a material's ability to reflect solar heat and emit absorbed heat. It integrates both solar reflectance and thermal emissivity into a single number, making it an essential tool for evaluating the cooling performance of building materials, particularly in urban environments.

Pirta offers the highest commercially available solar reflectant paint in the world.

Material Solar Reflective Index (SRI)
Pirta 117.66
Standard White Paint 100
White coating on metal roof 82
Light gravel on built up roof 37
Grey Asphalt Shingle 22
Solid Black Paint 0

Pirta® Exterior White Cooling Top Coat Paint

$245 for 5 gallons
($49/gallon)

Brush and Squeegee Applied Only. DO NOT SPRAY.

Designed for the most intense climates, Pirta® White Exterior Cooling Paint combines an environmentally friendly, water-based design with optimal cooling performance. It offers exceptional durability and hide with a finish that resists mildew, stains and rust.

Key Features & Benefits

  1. Temperature Reduction. Pirta’s formula reflects more sunlight and absorbs less heat than traditional materials, significantly lowering surface temperatures.

  2. Energy Savings. Reduces high air conditioning / cooling cost when applied to roofs and other exterior surfaces. Especially during peak summer months.

  3. Environmentally Friendly. Pirta’s formula is low-VOC (less than 100g/L US Limit), low-odor and water-based.

  4. Durable. Resists dirt, mold, mildew and pollution to increase longevity and reduce surface maintenance. Durability tested for a 3-5 year lifespan.

  5. Flexible Applications. Good for adhesion to asphalt, PVC, metal and other common roofing substrates when used with Pirta Primer.

Backed by Science

Around the world, cities are struggling to combat both a heat crisis and rising energy costs. For the past two years, our engineers have been perfecting a passive cooling technology that can keep a structure cool without relying on energy dependent cooling systems. Pirta products reflect solar heat away from a surface and allow that surface to lose more heat than it absorbs from the sun, and they do so more effectively than any other product on the market.

Partners & Accreditations

Learn More About Passive Cooling Technology

Passive cooling is a vital strategy for reducing energy consumption in buildings, improving thermal comfort and decreasing dependence on air conditioning systems. This comprehensive guide focuses on understanding how passive cooling works, the relationship between solar reflectance, emissivity and the Solar Reflectance Index (SRI), and how these metrics relate to the effectiveness of cooling systems. A particular focus will be on Passive Daytime Radiative Cooling (PDRC), which is gaining attention for its potential to cool surfaces below ambient temperatures.