Pirta Passive Cooling

Virtually anything you can paint, you can cool with Pirta®.

Indoor hydroponic garden unit with multiple shelves of green plants.

Off-grid Farming

Construction site with a white mobile office building in front of a wooden framework of a building under construction.

Construction Offices

Industrial refinery with large storage tanks and smoke emissions against a bright blue sky.

Cryogenic Storage

Modern white commercial building with large windows and landscaping

Commercial Roofs

Large electrical transformer with high voltage insulators and electrical infrastructure outdoors under a blue sky.

Electrical Transformers

Two stacked beige shipping containers on grass with clear blue sky

Shipping Containers

Amazon logo with black text and orange arrow underneath

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Pirta passive cooling paint logo in blue lowercase letters with a superscript TM symbol.

Amazon and Pirta have partnered to accelerate the development of sustainability solutions throughout Amazon, thereby fostering a collaborative ecosystem where cutting-edge ideas can thrive, ultimately contributing to a more sustainable future.

"We are excited to put a Pirta product into play on a large scale and are looking to add more factories and warehouses in the future. These are the places where Pirta paint can make a significant difference for people and the planet.”

Rob Atkin, CEO of Pirta

New Pilot Project with Miami-Dade County Parks, Recreation and Open Spaces Shows the Cooling Power of Pirta Paint.

Aerial view of a coastal city with high-rise buildings, a beach with waves, and a marina with boats, under a clear blue sky.

“Temperatures affect a lot of our construction work here, whether it be through energy consumption or issues with regards to the quality of construction years down the road… Pirta helped us achieve a 69℉ decrease in roof surface temperature and significantly cooled the room.” said Jason Brown, Construction Manager for Miami-Dade County Parks, Recreation and Open Spaces.

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Coolest commercially available paint in the world

The Solar Reflectance Index (SRI) is a measure of a material's ability to reflect solar heat and emit absorbed heat. It integrates both solar reflectance and thermal emissivity into a single number, making it an essential tool for evaluating the cooling performance of building materials, particularly in urban environments.

Pirta offers the highest commercially available solar reflectant paint in the world.

Material Solar Reflective Index (SRI)
Pirta 117.66
Standard White Paint 100
White coating on metal roof 82
Light gravel on built up roof 37
Grey Asphalt Shingle 22
Solid Black Paint 0
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Partners & Accreditations

The logo of the University of Leeds featuring a stylized image of a building and the text 'UNIVERSITY OF LEEDS'.
Logo of the University of Utah featuring a large red U and the school's name in black text.
Logo for UKRI Innovate UK EDGE featuring a purple and pink geometric shape with the text 'UKRI Innovate UK EDGE' next to it.
Logo with three stylized blue icons representing sustainability, advanced manufacturing, and innovation, alongside the words "Sustainable Advanced Manufacturing."
Logo of Mahatma Gandhi University, Kottayam, featuring a circular emblem with a central geometric design and the university's name in English and Malayalam.
Zebox logo featuring a blue geometric cube icon and the word ZEBOX in blue capital letters.

Pirta Joins Morgan Stanley Inclusive & Sustainable Ventures 2025 Global Cohort

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Pirta Announces Participation in Amazon's Sustainability Accelerator with World Leading Passive Cooling Technology

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“We’re on a mission to cool our warming planet through scientific innovation.”

— Rob Atkin, Pirta Founder